Some salon owners seem to have a knack for attracting and retaining clients, even in markets where everyone else seems to be barely surviving. What is it that these successful entrepreneurs do differently? Well, it turns out that it’s much easier than you thought. They have discovered what clients love most and go out of their way to provide it. Here are three things you can offer in your salon to achieve great results.
When clients walk into your salon, they want to leave looking dapper. Top hairstylists know the importance of developing a reputation for giving clients the best hairstyles in town. They spare no expense when investing in the best, whether that means hairdressing scissors, hair care products, or hair styling talent, notes Scissor Tech Australia. Clients dread nothing more than a bad hair appointment.
Everyone loves to be rewarded, even if it means for getting the trendiest hairstyle around. Your loyal clients know they need you to look superb, but they’re pleased to know that you appreciate them for sticking with you. So introduce a loyalty program to win their hearts and earn referrals. For instance, you can provide a free haircut after every five visits.
Want to lure new clients to your salon? Then try giving special offers. It doesn’t need to be something big or costly. All you want is for them to get to know you. If a new client has come to you for a deep conditioning system, for instance, you can combine it with a trim, shampoo or blow-out, so they leave looking and feeling fabulous.
Clients are the cornerstone of every successful salon, so you always need to look for ways to get them coming back. The way to do that, of course, is finding out what appeals to them most and putting it in place.